Chase Anderson
I bring a versatile blend of creativity and technical expertise to craft intuitive user experiences that turn ideas into measurable results.
From UX design and front-end development to AI workflows, branding, SEO, and digital strategy, I build experiences that connect people, products, and business goals.
Designed around the user. Built to ship.
I design experiences around how people actually think, click, and read: product interfaces, websites, dealer portals, and internal tools. Then I build them myself in clean front-end code, so nothing gets lost between the design and what users finally touch. Every decision ties back to usability, clarity, and a measurable business result.
UX & Digital Experience
UX design, UI systems, information architecture, conversion optimization, responsive web design, accessibility awareness, and digital product thinking.
Web Development
HTML, CSS, JavaScript, PHP, WordPress, custom plugin development, Elementor, Divi, custom widgets, landing pages, resource portals, and website strategy.
AI, Brand & Growth
Prompt engineering, ChatGPT, Claude, custom GPTs, AI knowledge bases, SEO/GEO, brand positioning, go-to-market support, and campaign planning.
UX, design, development, AI, and brand work.
These project cards are organized around UX, front-end development, branding, AI workflows, digital marketing, and creative production.
Branding, Positioning & Product Messaging
Rebranded TrueCloud Connect toward solution-based SaaS positioning and named/branded the Entría product line.
Web Development & Digital Experience
Built and improved landing pages, internal linking, custom front-end functionality, and technical/on-page SEO.
Dealer Hub & Channel Marketing
Developed co-branded assets and helped build CellGate's Dealer Hub for marketing and training resources.
Video, Social & Promotional Content
Produced dealer-facing, promotional, and social media video content for campaigns and product launches.
Packaging, Graphics & Product Marketing
Created visual product concepts and promotional videos for eco-friendly cosmetic packaging and sustainable wood caps.
SEO, Email & Website Growth
Improved organic search traffic, email open rates, campaign performance, and website productivity through optimization.
Results, launches, and standout contributions.
A focused snapshot of measurable wins, shipped product work, and high-value projects behind that portfolio.
& Digital Experience
Played a major role in redesigning the company website, transforming it from a dated, non-mobile-friendly experience into a modern responsive platform with improved UX, stronger branding, better mobile usability, custom landing pages, and a more cohesive visual identity.
Brand Guidelines
Designed and developed CellGate's official brand book and brand guidelines, establishing rules for logo usage, typography, color systems, imagery, messaging, and visual consistency across the organization.
Shipped to Market
Finalized UI/UX designs for CellGate's Watchman access control devices, including call screens, system workflows, volume controls, error states, and administrative interfaces. Delivered production-ready assets to engineering for implementation into products distributed globally and installed in residential, multifamily, and gated property environments.
Entría
Helped develop the name, visual identity, messaging, and product positioning for the Entría product line.
Purchase Orders
Designed high-end cosmetic packaging concepts and product visualizations showcasing Quadpack's Woodacity™ sustainable wood cap technology. Created presentation-ready mockups for brands including Victoria's Secret and Bath & Body Works that helped secure purchase orders and support future commercial opportunities.
Matrix & Tool
Designed and developed an internal troubleshooting decision matrix used by customer support agents to guide call handling and issue resolution. The tool standardized troubleshooting workflows, improved consistency, reduced training friction, and continues to be actively used by support teams today.
TrueCloud Connect
Supported the transition from hardware-centric messaging to solution-based SaaS positioning focused on connectivity, property management, and recurring software value.
Resource Systems
Created and maintained dealer-facing resource experiences to simplify access to sales, marketing, and training materials.
Knowledge Tools
Developed AI workflows, prompt frameworks, custom GPT concepts, and structured knowledge resources for marketing, sales, support, and learning/development.
Plugin Development
Designed and built a custom visitor-intelligence WordPress plugin from scratch: a lightweight JavaScript tracking script, custom REST API endpoints, and an admin dashboard, all deployed and running in production.
Custom Software
Develop Chrome extensions and standalone software tools beyond the website, including an internal email campaign archive viewer with concurrency-managed loading and instant navigation that streamlines team workflows.
Traffic Growth
Implemented SEO improvements, content optimization, structured content strategies, and website enhancements that contributed to a 50% increase in organic search traffic.
Increase
Developed and optimized email marketing campaigns that improved engagement and contributed to a 55% increase in sales.
Lift
Used A/B testing, messaging optimization, and campaign analysis to improve email open rates by 25%.
Experience, skills, and background.
User Experience Manager who grew from a strong marketing and design foundation into a hands-on developer. That evolution means the best of both worlds: brand strategy, digital marketing, SEO and GEO (generative engine optimization), and UI/UX design for responsive websites, apps, and device touchscreens on one side, and front-end code, custom WordPress plugins, Chrome extensions, and custom widgets on the other, all accelerated by AI-assisted workflows. Everything below is the complete, up-to-date resume. No download needed.
User Experience Manager (UI/UX)
- Design production device UI screens for access control hardware: call screens, volume and navigation buttons, error states, icon systems, and the hidden dealer and installer menus, delivered as build-ready assets to engineering.
- Own website strategy and UI/UX end to end, from responsive design and information architecture to conversion-focused landing pages and the digital customer experience.
- Ship custom front-end experiences in HTML, CSS, and JavaScript across WordPress, Elementor, and Divi.
- Build custom WordPress plugins, Chrome extensions, and internal software tools, including a visitor-intelligence plugin with custom REST API endpoints running in production.
- Run email campaigns from concept to deployment: design, CTA strategy, tracking links, lead capture workflows, landing pages, and performance reporting.
- Drive usability improvements across customer platforms, dealer resources, and internal systems, partnering with Product Development, Marketing, Sales, Support, and Leadership.
- Accelerate content, design, documentation, and research with AI-assisted workflows and prompt systems.
Corporate Marketing Associate
- Led website improvements including responsive web design, custom page development, UX enhancements, front-end implementation, SEO optimization, and resource portal development.
- Collaborated with Product Development to create UI/UX assets, interface graphics, icons, device screen visuals, and user-focused product experiences.
- Designed and developed CellGate's official brand guidelines and comprehensive brand book.
- Rebranded TrueCloud Connect from hardware-centric messaging to solution-based SaaS positioning.
- Named and branded the Entría product line, including visual identity, messaging, and positioning.
- Developed co-branded flyers, sell sheets, campaign assets, dealer resources, and maintained CellGate's Dealer Hub.
- Produced promotional videos, animated GIFs, motion graphics, and digital content for product launches and campaigns.
- Created marketing calendars and internal learning/development resources for onboarding and staff training.
Digital Communications Specialist | Commercial (US)
- Managed website content, digital content creation, and campaign execution.
- Created branding, messaging, email, digital art, and web development assets.
- Focused on user experiences that drove traffic, performance, engagement, and measurable ROI.
- Supported commercial communications with clear, visually consistent digital materials.
Graphics & Marketing Specialist | Sales Operations (US)
- Created visually impactful content aligned with company brand and messaging.
- Produced product visuals, sales support graphics, marketing collateral, and campaign assets.
- Used Adobe Creative Suite and marketing best practices to support sales and commercial teams.
- Developed promotional materials for sustainable packaging concepts and product presentations.
Graphic Designer
- Designed cosmetic packaging artwork and production-ready files for print and manufacturing.
- Created vector-based artwork for silk screening, packaging, labels, and product decoration.
- Worked extensively with CMYK workflows, Pantone color systems, production specifications, and print-ready file preparation.
- Transformed technical and complex documents into clear, easy-to-understand branded materials.
Earlier Experience
- EHInside Sales Account Manager · East Hill Industries
- OMB2B Marketing, Inside Sales · OMI / Outsource Marketing Inc.
Team Lead – Trainer · Sutherland- Tier II Technical Support · Sutherland
- GPublisher / Affiliate Marketing · Google
Where design, code, and strategy meet.
My strongest value lives in the overlap: UX decisions shaped by front-end reality, marketing informed by data, brand thinking that survives implementation, and AI accelerating all of it.
UX & Product Design
- UX design for websites, portals, apps, and product interfaces
- UI visuals, icons, screen assets, and device display graphics
- Wireframing, prototyping, design systems, and reusable visual patterns
- Information architecture and resource organization
- Responsive web design, accessibility awareness, readability, and content clarity
- Animated GIFs and motion graphics for digital experiences
- Internal tool and support UX: decision matrices and workflow tools teams use daily
Web & Digital Experience
- Website strategy, structure, and messaging improvements
- HTML, CSS, JavaScript, WordPress, Elementor, Divi, and custom widgets
- Dealer/resource portal development and digital content systems
- Landing pages, CTA strategy, conversion optimization, and tracking links
- Custom WordPress plugin development: PHP, REST API endpoints, and admin interfaces
- Chrome extension development and standalone software/internal tools
- Lead capture workflows, analytics, SEO, schema markup, PDF SEO, backlink strategy, GEO, and AIVO
AI & Emerging Technology
- ChatGPT, Claude, prompt engineering, and practical AI workflow design
- Custom GPT development and AI-ready knowledge bases
- LLM content structuring for marketing, sales, support, and training
- AI adoption leadership across teams and departments
- AI-assisted workflows for content creation, design, documentation, and research
- Python and Google Colab for research, scraping, and analysis
Brand, Marketing & Creative
- Brand positioning, messaging, voice, tone, and brand guidelines
- SaaS and technology marketing in access control/security
- Go-to-market support, product launches, product rebranding, and product naming
- Dealer/channel marketing, co-branded assets, and trade show creative
- Email marketing and campaign strategy: A/B testing, messaging optimization, and measurable lifts
- Vector graphics including SVG and Illustrator files, plus raster imagery including PNG, JPG, and Photoshop assets
Let's build something useful.
Reach out for digital marketing, website, UI/UX, creative production, branding, campaign, SEO/GEO, or custom front-end work. Texting is the fastest way to get a reply.
Contact Info
Fastest response. Chase replies to texts quickest.
